Sunday, December 22, 2013

Selfridge's Offers a Haven of Silence for Shoppers in New No Noise Campaign

We quietly, but enthusiastically, applaud  Selfridge's & Co./ London for their creative new in-store campaign that puts quietude at the forefront of conscious consumerism.  For a limited time, shoppers can find some quiet solace in their new 'Silent Room', a wonderful, calming space designed to allow shoppers to '…celebrate the power of quiet' as part of their store-wide 'No Noise' theme.

 While designed only for temporary iteration, we hope that it's just the start of similar, more permanent efforts there, or in other retail facilities and public spaces around the world.  Long innovators in unique merchandising, it seems that Selridge's is still, thankfully, willing to explore unique ways in which business efforts can also attempt cultural leadership, this one to help raise awareness about the distinctions between sound, noise, and quiet.

Now for a campaign that embraces the natural wild as worthy of protection, reverence, and wonder.  Let's connect!